From Royals Fan to Entrepreneur: The Inspiring Journey of KC Swagger’s Gina Siebel

Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals

The Kansas City Royals’ opening day at Kauffman Stadium on Thursday holds a special significance for Gina Siebel, a devoted fan whose T-shirt design business, KC Swagger, traces its roots back to 2015. As she watched the Royals during their thrilling run to the World Series in 2014, Siebel felt a surge of pride and decided to create her own designs. Her first design featured the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive and propelled her into the world of business.

What started as a small operation in her basement has now grown into a thriving, women-owned-and-operated warehouse in Lee’s Summit. KC Swagger specializes in printing merchandise for local schools, club sports, and professional teams of all sizes and ages. The company has already prepared a lineup of Royals sweatshirts and T-shirts for the upcoming season and plans to create more designs inspired by new team additions like Bobby Witt Jr. and incoming pitchers.

Siebel remains grateful to the Kansas City Royals for giving her the confidence to pursue her entrepreneurial dreams. Despite their success or failures on the field, the team will always hold a special place in her heart, embodying the spirit of community and support that fuels her business.

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