Spotify Expands Offerings: New Video-Based Courses for UK Users to Learn and Grow

Spotify experiments with video-based educational courses in new content format

Spotify is testing a new feature with its UK users, which allows them to purchase video-based courses to learn about various topics. The platform is known for offering music, podcasts, and audiobooks, but it’s now introducing new subscription options in the United States. The company is always looking for ways to provide new experiences and types of content to its users, including video content like music videos in its Premium version.

The new video-based courses are partnering with educational technology companies such as BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific. These courses are categorized into themes like music, creativity, business, and health. Users can access two lessons per course for free as part of the test in the UK, with the option to purchase full access to all lessons on the platform’s website.

Spotify aims to offer educational creators a new audience to access their video content through this feature. Approximately half of Spotify Premium subscribers have consumed podcasts with educational or self-help topics, indicating a strong interest in educational content among users. This new feature will allow users to expand their knowledge and skills while enjoying their favorite music and podcasts on one platform.

The courses will be available on both desktop and mobile versions of Spotify, allowing users to explore and purchase courses in various categories. With this feature, Spotify continues its commitment to providing innovative experiences for its users while expanding its reach into the education market.

Overall, this new feature from Spotify is an exciting development that will provide users with a unique opportunity to learn about various topics while enjoying their favorite music and podcasts on one platform.

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