Revolutionizing the Food and Beverage Industry: How AI Tasting Models are Helping to Create Unprecedented Levels of Consumer Insights

How AI has the potential to revolutionize beer making

Advancements in AI technology have the potential to revolutionize the way food and drink manufacturers create new products and improve existing recipes. By using AI, companies could save significant time and money that would have been spent on running trials to determine consumer preferences.

To develop these models, researchers spent five years analyzing the chemical composition of 250 commercial beers. By measuring a beer’s chemical properties and flavor compounds, researchers were able to understand how these factors influence the overall taste of the beer.

The extensive data set collected by researchers, which included assessments from a trained tasting panel and over 180,000 reviews from RateBeer, an online platform for beer enthusiasts, was used to train 10 machine-learning models to predict a beer’s taste, smell, mouthfeel, and consumer rating accurately.

Researchers combined this chemical analysis with sensory features to create models that could accurately determine how a consumer would perceive a beer and how likely they would be to rate it highly. This advancement in AI technology has the potential to transform the way food and drink products are developed and marketed in the future.

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