Revolutionizing Horse Racing Betting: 1/ST Technology and Bet365 Partner for Domestic Sports Bettors

1/ST Technology collaborates with Bet365 in the United States.

1/ST Technology, a leader in gambling-platform solutions, has partnered with Tier-1 operator Bet365 to offer horse racing through the 1/ST Bet platform to Bet365’s United States customers. This collaboration will provide domestic sports bettors with a top-tier service for horse racing and a comprehensive international racing program accessible via web and mobile channels.

Bet365, a major player in the sports betting industry, is joining forces with 1/ST Technology to enhance its offering for its U.S. audience. By leveraging 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, this partnership will deliver market-leading technologies for pari-mutuel tote and ADW services.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership stating that it presents an opportunity to showcase their excellence in pari-mutuel horse racing wagering to Bet365’s customers. A spokesperson for Bet365 also emphasized the significance of the partnership in advancing their U.S expansion and demonstrating their commitment to innovation and customer satisfaction.

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