Partners Shift Focus towards Cloud Computing, Security, and Artificial Intelligence

Best Technology Strategies for the Channel in 2024

Partners are shifting their focus towards three main technology areas in their practices: cloud computing, security, and artificial intelligence. While cloud computing and security remain important, there is a noticeable increase in the emphasis on artificial intelligence. This shift is evident in the investment areas chosen by partners, indicating the growing impact of AI on the technology channel.

According to the annual Channel Forecast survey conducted by Channelnomics, cloud computing is still the most common technology practice among partners. However, there has been a significant increase in the number of partners focusing on artificial intelligence as a concentration area. This reflects the growing importance of AI in the technology industry and its potential to provide valuable solutions to customers.

Partners recognize the importance of staying up-to-date with the latest advancements in cloud computing, security, and AI. By focusing on these key technology areas, they are able to enhance their expertise and provide innovative solutions to their clients. The integration of these technologies in partner practices is essential for meeting the evolving needs of customers in today’s rapidly changing digital landscape.

In conclusion, partners are recognizing that staying ahead of emerging technologies such as cloud computing, security, and artificial intelligence is crucial for providing value to their clients. By focusing on these key areas and integrating them into their practices, partners can enhance their expertise and provide innovative solutions that meet the evolving needs of customers.

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