Overcoming Challenges: Italian E-Commerce Industry Resilient in the Face of Inflation and Energy Crisis

85 percent of Italians make at least one online purchase per month

New research from Idealo sheds light on the resilience of the Italian e-commerce industry, despite economic challenges like inflation and the energy crisis. According to ISTAT data from 2023, consumer prices rose by an average of 5.7%, with significant growth in the food sector. Despite these pressures, 85% of digital users make at least one online purchase per month, with 24% making weekly purchases.

Idealo’s analysis also reveals a shift towards a more conscious and informed approach to online shopping. Nearly half of consumers (47%) use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. This suggests that Italian e-shops are becoming increasingly competitive and are offering savings opportunities comparable to international players.

In addition, the report notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group; electronics are more popular among 45-55 year olds, while fashion and accessories are preferred by 25-34 year olds.

Overall, this data provides valuable insights for online retailers looking to plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The evolving trends in Italian e-commerce highlight the importance of adapting to meet the changing preferences of consumers as they become increasingly conscious of their purchasing decisions.

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