New Jersey Gears Up for the 2026 World Cup: A Look at the Excitement, Expectations and Economic Impact of Hosting a Major Global Sporting Event.

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

New Jersey is buzzing with excitement for the upcoming 2026 World Cup, which will be hosted in the state. Despite being more than two years away, anticipation remains high among residents. The announcement that New Jersey would host the final match was made just six weeks ago and was a major topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event revealed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

While hosting such a major sporting event can bring exposure to the state, it does not necessarily guarantee a significant financial gain. Despite this, a majority of survey respondents believe that New Jersey will benefit greatly from hosting the World Cup. Many expressed optimism about the potential economic impact of the event and emphasized the importance of doing it right to maximize benefits.

Interestingly, despite their optimism about benefiting from the World Cup on a broader level, many respondents do not believe that their own businesses or organizations will personally profit from it on a personal level. Nearly half of those surveyed indicated that they do not expect their organizations to benefit from the event on an individual level.

Lauren LaRusso, head of New Jersey’s NY/NJ Host Committee, emphasized her committee’s goal of ensuring that every region of South Jersey benefits from hosting this global event. She explained that while it may seem like just a few matches taking place in Meadowlands and New York City area, it has much broader impact across South and Central Jersey regions. LaRusso highlighted how this presents an opportunity for investment and development in areas previously unexplored for mega-sporting events.

Overall, while there may be some doubts about personal gains for businesses or organizations within New Jersey itself, there is no denying

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