New Football League, Big Viewership: UFL’s Debut Attracts Millions of Viewers

The UFL kicks off with a strong start amidst busy sports weekend

The UFL, a new football league, made its debut on a busy sports weekend that saw solid audiences drawn to games televised by Fox and ESPN. According to Austin Karp of Sports Business Daily, the Saturday games on Fox had over 1 million viewers. The opening game between Birmingham and Arlington attracted an average of 1.18 million viewers, while the later game between St. Louis and Michigan drew 1.35 million viewers. On Sunday, the ESPN-televised games drew 960,000 viewers for D.C. at San Antonio and 703,000 viewers for Memphis at Houston.

Comparatively, the XFL had higher numbers in its opening weekend last year with games exceeding 1.5 million viewers each. The USFL had lower numbers in its 2023 Week 1, with a high of 974,000 viewers. The key question now is whether the UFL will maintain or increase its viewership numbers in the coming weeks as spring football seasons progress. Karp notes that the high viewership for Week 1 of the UFL represents a 56% increase over the full-season averages of both the XFL and USFL from 2023.

Leave a Reply