Music City Bowl Sets Economic Impact Record in 2021 with $32 Million Contribution to Nashville’s Economy

The 2023 Music City Bowl Boosted Nashville’s Economy by $23 Million

In 2023, the TransPerfect Music City Bowl generated $23 million in direct economic impact on Nashville’s economy. The game, where Maryland defeated Auburn 31-13, took place on Dec. 30 at Nissan Stadium and drew an attendance of 50,088. This made it the fourth-largest college football bowl game of the year outside of the College Football Playoff.

Scott Ramsey, President & CEO of the Music City Bowl expressed his satisfaction with the positive economic impact of the event. He attributed it to the support from fans, sponsors, and the community. He emphasized that the bowl’s ongoing contribution to Nashville’s economy was a result of its ability to attract visitors from all over the country who came to watch live music and experience everything that Nashville had to offer.

The all-time economic impact record for the Music City Bowl was set in 2021 when Purdue defeated Tennessee in a sold-out game. This game generated $32 million in economic impact with an attendance of 69,489. In 2023, during the bowl festivities, a total of 24,363 room nights were occupied. Out-of-town attendees spent an average of $243 daily while in-town attendees spent an average of $206 daily.

Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy. Mike Organ is available for more information at [615-259-8021](ntouch://call/615%E2%80%93259%E2%80%938021 “Call Mike Organ at 615-259-80

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