Mondeléz International Reaffirms Bournville as Cadbury’s Home and Heart for Years to Come

Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

The Bournville factory has been confirmed as the “home and heart” of Cadbury’s business for years to come. As part of its 200th anniversary celebrations, Mondeléz International expressed its commitment to maintaining the historic factory in the West Midlands.

Louise Stigant, the managing director of Cadbury, emphasized the importance of Bournville plant, referring to it as the “Crown Jewels” of Cadbury. She expressed pride in being able to celebrate this milestone and thanked the employees for their hard work and dedication over the past 200 years. Despite facing challenges such as a hostile takeover by American firm Kraft in 2010, Cadbury has remained a staple in the UK and is now owned by Mondelez International.

While there were job losses and some production was moved to Poland in recent years, Stigant emphasized that Cadbury has invested significantly in its UK business. With over £270m invested since taking over 14 years ago, Bournville remains at the forefront of Cadbury’s plans for future growth. Stigant reiterated her commitment to Bournville, stating that it is seen as a symbol of excellence and will continue to be the “home and heart” of Cadbury’s business for many years to come.

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