Mastering the Art and Science of Influence: Enroll in Wharton’s Online Course for High School Seniors

MKTG 0003: Mastering Influence – A Blend of Art and Science

In a world where persuasion is deeply ingrained in our everyday lives, it’s no wonder that the course MKTG 0003: The Art and Science of Influence has become increasingly popular. Whether it’s governments, corporations, social groups, or individuals, everyone engages in persuasive efforts. This course offers a comprehensive look at influence techniques, focusing on modern theories and ways to present ideas persuasively.

Starting with the basics of negotiations, the course progresses to explore the complex relationship between attitudes and behaviors. It covers cognitive and emotional biases, equipping students with a toolbox of science-based persuasion techniques. Students will learn practical tactics in areas such as data visualization, communicating numbers, and persuasive writing. “The Art and Science of Influence” is more than just a course; it is an exploration of the mechanisms that influence our choices, beliefs, and actions in a world full of persuasive forces.

Upon completing the course, students will be able to demonstrate an understanding of persuasion theories, create persuasive messages based on theory and research, explain why persuasion techniques work or fail using relevant theory and research, and incorporate class materials into the creation of a knowledgeable persuasive campaign.

For exceptional high school juniors and seniors looking for an academically intensive opportunity to enroll in Wharton online courses, the Wharton Pre-baccalaureate Program is an excellent option. Participants will learn from Wharton instructors, earn a Wharton transcript

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