Israeli Government Slams Companies for Breaking Price Freeze Commitments, Urges Consumers to Boycott

Nir Barkat urges public to boycott Strauss, criticizing food giant – Israel News

In recent times, the Israeli government has taken a strong stance against food companies that fail to keep prices frozen despite commitments to do so. Economy Minister Nir Barkat has expressed his disdain towards such companies, urging consumers to boycott them. One such company is Strauss, a prominent food manufacturer in Israel since its establishment in 1939 as a small dairy producer in Nahariya. With around 12,000 employees, half of whom are based in Israel, Strauss has been considered a stable and significant player in the Israeli food industry.

Barkat criticized Strauss for distributing hundreds of millions of dollars in profits to shareholders while claiming financial difficulties. He emphasized the importance of consumer protection regulation and announced the inclusion of a black sticker on products that have raised prices without government approval. Barkat’s call to boycott Strauss was accompanied by the company’s entry into the economic blacklist for disregarding price freeze commitments during the ongoing war.

The minister also called for a boycott of Osem, another food company, as part of his efforts to protect consumers from rising prices. Companies placed on the economic blacklist/whitelist are subject to public scrutiny, and Barkat urged the Israeli public to hold accountable those who exploit them during times of peace and conflict. By choosing not to support companies on the blacklist, consumers can send a clear message against price hikes and unethical business practices. The government hopes that this will lead to more transparency and fairness in the food industry and protect consumers from being taken advantage of by big corporations.

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