Hyundai’s Retail Strategy: Meeting Consumer Needs Through Diversity and Innovation

José Muñoz Believes Auto Shows Benefit Business

At the Automotive Forum New York, José Muñoz, the president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. Hyundai had announced a partnership with Amazon last November to sell vehicles through their online platform, leading to worries among franchise system advocates. However, Muñoz reassured that dealers are still responsible for selling the vehicles and participating in the Amazon platform is optional. Currently, a pilot program with 20 dealers is active, with plans for expansion later in the year.

Muñoz acknowledged that selling cars online can be challenging due to their unique nature as compared to other items on Amazon. He emphasized that consumers need to experience cars in person before making a purchase decision, which is why Hyundai maintains a strong presence at auto shows worldwide. Muñoz stated that people enjoy attending these shows and seeing and experiencing the cars firsthand.

While electric vehicles (EVs) have been gaining popularity in recent years, Muñoz emphasized that Hyundai will continue to offer consumer choice by providing options for internal combustion engine (ICE), hybrid, and EV vehicles. He mentioned that this diversity of product offerings will cater to different customer preferences while ensuring flexibility in meeting their needs.

In conclusion, Muñoz highlighted Hyundai’s commitment to meeting consumer interests and providing flexibility in their product offerings. Despite the growing importance of EVs, Hyundai recognizes the need to cater to a diverse range of customer preferences while continuing to innovate in the automotive industry.

Leave a Reply