Global Brewers Optimistic About Strong Summer Beer Sales Due to Olympic Boost, Slowing Inflation, and Positive Company Growth

Potential Increase in Beer Sales in the U.S. and Worldwide Due to Summer Olympics and Other Sporting Events

This summer, global brewers are optimistic about robust beer sales due to several factors. Firstly, the upcoming Olympics and 2024 European Championship football tournament are expected to boost sales. Secondly, slowing inflation is anticipated to aid beer volume growth as companies shift their focus towards volume growth as a revenue driver rather than relying solely on price increases. Lastly, major brewers such as Heineken and Carlsberg have reported growth in the first quarter, indicating positive momentum.

Heineken and Carlsberg’s growth marks the first quarterly growth in over a year for companies like Heineken. Anheuser-Busch InBev also reported positive momentum by not experiencing the smaller-than-expected drop in volumes in the first quarter. The company’s CFO, Fernando Tennenbaum, mentioned that they were already seeing volume growth in most of their global markets.

Carlsberg’s chief executive, Jacob Aarup-Andersen, expressed optimism about beer volume growth in mature markets like western Europe. He noted that events like the Olympics could help drive sales, especially considering less extreme weather conditions compared to previous years. Slowing inflation is also anticipated to aid beer volume growth as companies gradually reduce their price hikes. Rising costs of ingredients like barley and aluminum led to rapid price increases in recent years.

Anheuser-Busch InBev’s performance in the United States also exceeded expectations in the first quarter according to Reuters. Overall, global brewers are looking forward to a promising summer with positive growth prospects in the beer market.

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