General Motors Sales Down Slightly in First Quarter, But Pickup Trucks Shine Amid Challenges

Weak fleet sales cause 1.5% decline in General Motors’ overall sales

General Motors reported a slight decrease in sales during the first quarter, primarily due to challenges in its fleet business. However, despite selling 594,233 new vehicles from January to March, which was a 1.5% decrease from the previous year, General Motors saw a 6% increase in retail sales compared to early 2023. This improvement helped the company surpass Toyota’s U.S. sales of 565,098 vehicles.

One standout performer for General Motors was its pickup lineup, which experienced a 3.6% increase in sales, marking the best quarter since the start of the pandemic. On the other hand, sales of electric vehicles (EVs) saw a significant drop due to software issues and production delays, particularly affecting the Chevrolet Bolt. Moreover, fleet sales for the automaker decreased by approximately 23% from the previous year.

Among all the brands under General Motors, only Buick reported an increase in year-over-year sales, with a growth of 16.4%. While overall pickup deliveries improved, the company’s GMC brand focused on trucks saw a decline of around 5%. Sales for Chevrolet and Cadillac also experienced marginal decreases compared to the previous year.

Despite this slight decline in General Motors’ sales figures, there has been an overall increase in demand in the automotive industry with Edmunds forecasting quarterly sales of approximately 3.8 million units up by 5.6% year-over-year

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