Customer Attitudes towards Restaurant Technology: Demographics, Service Segments and Preferences

Report on the Restaurant Technology Landscape in 2024

New research shows that consumer attitudes towards restaurant technology vary greatly depending on demographics and service segments. While 76% of operators believe that using technology gives them a competitive edge, many feel their restaurants could do more to keep up with the latest tech advancements.

According to the data, customers’ favorite tech options are those that make it easier and faster to order and pay. Seven in ten adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table, while seven in ten limited-service customers say they would be likely to place an order using a smartphone app, and eight in ten delivery customers say they would order delivery using a smartphone app.

Operators have important opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. However, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is crucial. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs.

The Restaurant Technology Landscape Report 2024 is based on surveys of both restaurant operators and consumers.

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