Bet365 and 1/ST Technology Unveil Partnership to Bring Horse Racing to U.S. Customers Through Enhanced ADW Platform

Bet365 Teams Up with 1/ST Technology

1/ST Technology and Tier-1 operator Bet365 have announced a new partnership that will bring horse racing to Bet365’s U.S. customers through 1/ST BET. This collaboration will enable the stateside launch of Bet365’s Advance Deposit Wagering on horse racing, available through web and mobile app platforms in U.S. jurisdictions where ADW is permitted.

Through this partnership, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices. The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers, providing a user-friendly interface and a wide range of betting options on horse races across various tracks.

Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a prestigious sports betting brand and to introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET. This partnership marks a significant step forward in expanding the reach of horse racing to a wider audience, leveraging the expertise of both companies in the realm of sports betting.

The partnership between 1/ST Technology and Bet365 is part of a broader effort to elevate the horse racing industry in the U.S. and provide customers with a modern and engaging betting experience

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