Amazon Freshens Up: Ditching Just Walk Out for Smart Carts in its Grocery Stores Based on Customer Feedback

Amazon to discontinue Just Walk Out technology in Fresh grocery stores across the US

Amazon is revamping its Amazon Fresh stores by replacing the Just Walk Out technology with smart carts. The decision came after customers provided feedback, requesting the convenience of skipping the checkout line while also seeing their receipts and savings as they shopped. Seattle-based Amazon operates several Fresh grocery stores in states such as California, Illinois, Virginia, and Washington. The company also owns cashier-free convenience stores under the Amazon Go brand and acquired Whole Foods in 2017 for $13.7 billion. Despite initial predictions that Amazon’s entry into the grocery sector would disrupt the market, the company has faced challenges in finding a successful strategy. CEO Andy Jassy mentioned in a letter to shareholders that Amazon is working on identifying a formula that would allow it to have a significant impact on physical grocery stores. In recent years, Amazon has closed some underperforming Amazon Fresh and Go stores and paused the expansion of Fresh stores earlier. However, the company recently reopened three Fresh stores in Los Angeles, California. Moving forward, Amazon plans to selectively open new Fresh stores and remodel existing ones. The Just Walk Out technology will still be available in some Amazon Go stores and smaller Amazon Fresh stores in the U.K., as well as to third-party retailers.

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